Colours, patterns, solids, and the perfect fit - your search for the most comfortable and stylish underwear starts and ends here.
We have been working, developing and improving our men's underpants for over 30 years, always with our heritage as a clear core. We choose materials with care and consideration for both you and our environment. The perfect fit is of the utmost importance to us, you should feel like these are the best underpants you've ever worn.
We offer comfortable and stylish underwear for all men, plain and patterned underpants, all in stylish designs and with iconic details. Quality underwear in soft, comfortable materials, with flexible stretch and a perfect fit, these are Björn Borg underpants.
Choose the best underpants based on your needs
When it comes to choosing the right underpants, it's important to think about your own style, what your preferences are for cuts and designs, what you think looks good and is comfortable. With us you will find both underwear for everyday use and special training underpants, designed and adapted for training in.
Choosing underpants according to body type is also something you can do, as some models, for example, are better suited to you with slightly wider thighs, while other variants are more popular among those with narrower thighs. Read more in our underpants guide and find the perfect model for you.
Experience Björn Borg's comfortable and stylish underwear for men
We offer a wide range of underpants, both when it comes to different styles, as well as material, colour and pattern choices. There is something for everyone. Here you can read more about our styles of underpants.
Premium Cotton Stretch is, as the name suggests, our premium underpants. These comfortable underwear are made of long-fibre organic cotton, with flexible stretch and a perfect fit. The stylish design with Björn Borg logo and the soft microfiber elastic are two appreciated details. Of course, the underpants are available in lots of stylish colours and patterns, and in practical multi-packs so you can fill your wardrobe with many new favourites.
Cotton Stretch are our everyday favourites, wonderfully soft underpants in cotton and with stretchy elastane. Cotton Stretch comes in all different styles and comes in lots of different colours and patterns. Choose from boxers with a medium waist and medium length legs, trunks with a lower waist and short legs, and briefs with a medium waist.
For your workouts, we recommend our Performance boxers, sports underwear with a close fit with soft stretchy elastic, smooth seams and breathable material. The material of the workout underpants is recycled polyester and elastane. The fabric wicks away moisture to keep you dry and comfortable during the sweatiest workouts. Performance is available as boxer briefs with mid length legs and also as briefs with longer legs, so you can choose what you prefer when you train.
Björn Borg's Lyocell underwear have TENCEL™ fibers that are biodegradable, flexible and durable. The silky material is both soft and cool, which makes the underpants so comfortable to wear.
Buy men's underwear with a great fit
Is it time to update the underwear drawer with new underpants? We make it easy for you to find the styles that you like best. In our wide range of underwear you will of course find boxers, trunks and briefs.
Boxers are a real classic when it comes to underpants and suit all body types. This style often has a mid waist and medium length legs.
Trunks are the underpants for those who want a shorter version of boxer shorts, often this style also comes with a slightly lower waist.
Briefs are the shortest model of underpants, with full coverage at the back and with the upper part of the thigh and the side of the leg exposed. The briefs are sporty and give you a lot of support and comfort, while the design and cut of the briefs mean that they also work very well under tight pants or sports tights.
Soft, comfortable materials, a close and comfortable fit and, of course, stylish design, characterize our men's underwear. At Björn Borg you can buy underpants both online and in stores.
Get underwear delivered every month
In addition to buying underpants online or in store, you can also conveniently sign up for a subscription to men's underwear from Björn Borg.
With our underpants subscription you can save up to 30%. You can receive delivery every month or every two months, choose the option that suits you best.
Your package consists of 2 packs of boxer briefs, choose between black, white and patterned boxers. The style you get is our popular Premium Cotton Stretch boxer, a favourite with flexible stretch and a perfect fit.
Subscribing to underwear is a simple and convenient way to build a strong underwear wardrobe. You just choose the size, variant, and how often you want a new package, then you're up and running.
