Crocs sales are soaring during the pandemic — I used to think they were an abomination, but after trying a pair I understand why (2024)

FAQs

Why did Crocs become so popular during the pandemic? ›

It's undeniable that the Crocs brand was a massive pandemic winner. As people stayed indoors and demand for its comfortable clogs skyrocketed. From 2019 to 2021, Crocs' revenue doubled and its net profit increased five-fold.

This heightened demand, coupled with the brand's commitment to quality and comfort, adds to the price of Crocs. Note: Crocs aren't specifically made to be health shoes, but they do have features that can be good for your feet. Because of these extra foot benefits, the cost of making Crocs increases.

Like Peloton, Etsy and Zoom, Crocs saw its business boom during the early days of the coronavirus pandemic. The company's aesthetically questionable but easily slipped-on clogs were the perfect footwear for Americans puttering around their homes, gardens and kitchens during quarantine.

First came announcements that the loose-fitting heel strap may cause foot issues. Then, consumers grew tired of the unchanged, no-frills design that originally seemed so sensible. Within a decade, the company had seemed to rise, fall, rise and fall again.

“Patients are more likely to have foot pain if their shoes bend in the shank,” said Kor. Crocs, according to Kor, "are the 'poster child' for shoes with a flexible shank... In other words, on a daily basis, I see patients who come into my office complaining of arch or heel pain, and they are wearing Crocs," he said.

Crocs make for excellent footwear because they are lightweight, comfortable, and easy to slip into and out of. They are also breathable, promote circulation, and have enough room to avoid compression of the toes.

More Answers

Their durability and comfort mean they'll last, making them worth the cost. Crocs use a unique, high-quality material called Croslite™ that's super comfy, lightweight, and durable. You're paying for that cloud-like foot hug!

According to us, the reasons are comfort, versatility, and durability. Some people have also told us that they look trendy, so they purchase them without any hesitation.

Gen Z and Celebrity Endorsem*nts

Gen Z's embrace of Crocs, the emergence of the 'Vsco girl' trend, and celebrity endorsem*nts from stars like Justin Bieber and Post Malone further propelled the Crocs resurgence.

What demographic wears Crocs? ›

The age group 25-34 represents the highest share at 31.99%, followed by ages 35-44 at 20.37%, and ages 18-24 at 18.36%. The distribution continues with ages 45-54 (14.66%), 55-64 (9.44%), and 65 and above (5.19%).

Target Audience and Market Segmentation

With their vibrant colors and unique designs, Crocs have become a popular choice among teenagers and young adults. These customers are drawn to the brand's ability to offer comfortable and stylish footwear that reflects their personality and fashion preferences.

Crocs Are an Old Fashion Trend That Are Regaining Popularity.

CNBC reports the company has closed its plant in Mexico and will also close down it's final manufacturing facility in Italy. The company told Footwearnews.com that they are simply moving their production to a third party, and will continue to sell their iconic shoes.

Wearing Crocs became seen as not just a practical choice, but fun and allowed the wearer to reflect their unique style. A major factor that has helped Crocs make a comeback in recent years is the popularity of the athleisure trend.

The company, which has long been marketed as easy slip-ons that were durable and unbeatable in comfort, began making a case for being the perfect footwear to use around their homes, in their gardens and kitchens around the time of quarantine. Crocs quickly gained fans who craved comfort amidst the lockdown and beyond.

Crocs have been hailed as the ultimate pandemic shoe — comfortable and affordable, easy to clean and appropriately casual for legions of employees working from home.

The Genesis of the Crocs Empire

emerged from the creative minds of three Colorado natives – Scott Seamans, Lyndon “Duke” Hanson, and George Boedecker, Jr. They initially designed the shoes for boating purposes, drawing inspiration from the Dutch clog style.